Moz is the oldest and most well-known SEO tool. We have found it helpful in identifying onsite SEO errors that other, less thorough tools might pass over.
Moz provides a wealth of information about domain authority (DA) and page authority (PA).
Moz’s metrics have been around the longest, so we consider them to be definitive.
The platform also added a tool that allows users to view their ranking in various local markets.
We have found this tool to be very helpful in giving us a better understanding of how our local SEO campaigns are performing for some of our clients.