Google Analytics is used to track traffic and conversion rates, providing insight into a company’s marketing campaigns, as well as its SEO efforts. The dashboard displays a large amount of information that you need to absorb. All that means you must in need to hire a professional Google Analytics consultant and who can give you the best services? of course SEO Agency Edinburgh. Contact us today!

A Google Analytics consultant addresses which parts of your site are most appealing and where improvements can be made. Agencies that have a Google Analytics expert on staff can offer consulting services related to the tool. That surely means the Google Analytics agency can help you analyze your business and improve its performance, as it will determine new tactics to make your site rank in search engines and produce more sales. You should hire an expert in Google Analytics if you want to improve the performance of your site. Our team at SEO Agency Edinburgh consists of Google Analytics experts who offer eCommerce consulting services and more.

Google Analytics can help a business owner understand their customers better. They offer Google Analytics auditing and optimization services based on the data gathered by their own Google Analytics. Analytics consultants can identify the areas of greatest opportunity and make specific recommendations for maximizing conversion rates and much more. They also explain about the data that is gathered by them and how it can help your site. Our consultants also have experience with Google Analytics, which was taught in-house.

Google Analytics is a service that provides online businesses with statistics about their websites and the audiences who use them. Google has made its service available to all users of Google accounts.

Google Analytics is a powerful tool that can help you understand your website’s performance. It makes it possible to evaluate the success of individual marketing campaigns in real time, analyze trends over time and identify best practices. Monitoring all the platforms allows you to quickly assess what is and isn’t working when it comes to advertising.

A Google Analytics expert is a professional who analyzes and reviews metrics to create optimal marketing campaigns. Our expert in Google Analytics can provide the most customized training for your needs.

Setting up Google Analytics for your site is a simple process. However, it is crucial to set up your business efficiently from the start. If you don’t check your information, you could be basing important decisions about marketing on incorrect data.

You can set up your Analytics account in five simple steps:

Create Your Account

Set Your Goals

Link Your Google Search Console

Link to Google AdWords

Set Up E-Commerce Analytics

In organic search, sometimes known as “natural” results, is the ranking of the web pages on the basis of how well their content matches the query. There is no way to buy an artificial boost in the search engine rankings.

Paid search results are advertisements that appear above or below organic, natural listings. Paid ads are separate from the organic listings. When you search the internet, advertisers can pay Google to have their ads appear alongside your results. Ads are ranked by how much each advertiser is willing to pay for that particular ad slot (known as “pay per click advertising”)

Analytics data is categorized into 4 main groups:

• The audience report gives you a snapshot of who is visiting your website and what they are interested in.
• Behavior reports will give you valuable insight into what users are doing on your site, and how content affects their behavior.
• Conversion reports show you how many leads are coming in and turning into customers.
• The Assisted Conversion report shows those channels that aided conversions, but did not directly cause them.

Google Analytics refers to conversions as “goals”. They are the actions that users take on your site, measured specifically. To get the most out of Google Analytics, you should set up conversion tracking. Though it’s gratifying to see an increase in traffic, the real measure of success is whether that translates into sales.

Segments in Google Analytics help identify groups of site visitors with similar characteristics. They allow you to isolate particular type of traffic in your reporting, which can make it easier for you to interpret the data.

What is a session?

When a visitor comes on a site, a session begins. In Google Analytics, a session continues for 30 minutes even if you don’t perform any task.

The Google Analytics “Goal Funnel” feature can help you track the success of your e-commerce tasks. It can tell you exactly which products on your Shopping Baskets have been exchanged for sales and help you track the overall success of each transaction.