Technical SEO is all about making sure your website and server are optimized for search engine spiders, so they can crawl and index your website more beneficially. This in turn helps to improve your website’s organic rankings.

“SEO is a lot like accounting,” said Burr Reedy. “For complicated stuff, it’s always best to hire a professional.” Even though search engines are gradually getting better at tasks such as crawling, indexing and understanding information, they have not improved. If users can’t figure out what your website is about or if you don’t have what they’re looking for, they’ll leave. Make sure your website is easy to navigate and has relevant, up-to-date information to keep users coming back.

Search engines are able to work and function by crawling an innumerable amount of pages that are on the Internet. They do this by using web crawlers, which are also known as search bots. These search bots navigate the web by downloading web pages and subsequently following any links that are on these pages. These bots are sometimes called spiders due to the way they crawl all over a web, similar to how an actual spider would move. 

Furthermore when the web pages come forward they add them into a complex data structure which is known as Index. They have the founded URLs with numerous related key signals regarding content against every URL. For example, which topics are covered by the page? what type of content is in the page? which time the data is uploaded? the user experience by the audience? 

Some of the known elements that can impact a website’s ranking include the quality and quantity of backlinks pointing to the site, the amount of original content on the page, how frequently the page is updated, and the overall user experience.

According to Google, you don’t have to do anything special to show up in search results. However, if you want Google to find your new or updated pages more quickly, you can let them know when you make changes. The first step is to submit a detailed sitemap to Google Search Console. This is essential in order for Google to find and crawl your website. Google doesn’t guarantee how fast their bots will index your website, but it generally happens within 4 days to 6 months. Another important factor is submitting new sitemaps as your website changes and grows. This ensures that Google continues to find and crawl your website, and attribute authority to your domain. Of course, there are many more ways to get Google to visit your website besides the methods mentioned here. If you’re interested in learning more about how to improve your website’s ranking on search engines, contact SEO Agency Edinburgh.

Algorithms are a set of specific instructions for operating or solving an issue. In simple terms, algorithms are a set of rules or guidelines that we use in everyday tasks, both big and small. For example, when you bake a cake, you follow a recipe which is a set of instructions for putting the ingredients together to create the final product. Similarly, when you follow instructions in a do-it-yourself book to put together a piece of furniture, you’re using an algorithm. One thing to keep in mind is that search engine algorithms are always changing. Trying to optimize for these algorithms can be tough, especially because Google and other search engines like Bing and Yahoo! are so quiet about what they consider to be high-quality content. They will issue general guidelines and advice, but it’s up to the SEO practitioner to determine the ideal tricks to please the algorithms.