4 Main Technical SEO Tactics For Instant Google Indexing Of Web Pages

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    Technical SEO

    If your website is not generating as much traffic as you want it to, there is a chance that it has several technical SEO issues – like a low text-to-HTML ratio or broken links, for example. Technical SEO is the foundation for any site that wants to generate high levels of traffic, so it’s important to get it right. The SEO experts working with us will help you to solve all the issues which slow down the growth of any website.

    Our Technical SEO Services

    We provide a variety of services that make your website easier for search engines to find and index.

    Technical SEO Consultancy

    We know that SEO can be a complex and ever-changing landscape, so our team of technical SEO experts will provide an audit of your site to ensure that you're keeping up with the latest best practices. We'll also provide you with the support you need to maintain your ranking in the search engines.

    SEO Audit

    We will investigate and correct any technical problems that are holding your website back from ranking as high as it could be on the search engine results pages.

    Website Migrations

    Migrating the website without any proper groundwork or taking the necessary safety measures could result in a significant drop in your organic rankings.

    Website Structure

    A well-structured website is easy to navigate, and helps ensure that your visitors can find the content they're looking for quickly and easily. This can help reduce bounce rates, and improve your website's overall usability.

    Content Duplication

    Duplicate or near-duplicate content is one of the many issues that can harm a website's ranking on search engines. This is because search engines are designed to crawl and index original content so that users can find the most relevant results for their queries.

    Penalty Removal

    At SEO Agency Edinburgh, we have a team of experts who are skilled in technical SEO. This means that they will be able to identify any issues with your website that might be flagged by a search engine. Once they've found the problem, they will work to resolve it as quickly as possible so that your website can get back to ranking high in search results!

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    What Is Technical SEO?

    Technical SEO has to do with everything that affects a search engine’s ability to find, read, and rank websites based on certain keywords.

    This includes things like website structure, how fast the site loads, and if the site is mobile-friendly, to name a few factors.

    SEO Agency Edinburgh is an award winning SEO agency which will accommodate you in improving the rankings of your website.

    The Importance of Hiring Technical SEO Services

    The unfortunate reality is that most people do not put in the effort to make sure their website is properly optimized and Search Engine friendly. This means that many technical Search Engine Optimization problems go unbothered even for decades.

    Small issues that are left unchecked have a tendency of growing into larger, more pressing issues over time. This can eventually have a negative impact on a website’s ranking in search engines. By hiring a Technical SEO Expert from SEO Agency Edinburgh you can essentially take care of these larger issues before they have a chance to impact your website’s ranking and organic traffic negatively.

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    Our SEO Consultants Team

    We’re not your average “Technical SEO Agency” that simply goes through the motions. We know that technical SEO is a vital part of any successful SEO campaign, so we tailor our strategies specifically to each client’s needs with a strong focus on the technical elements. This personalized approach ensures that our clients have the best chance possible of achieving their desired results.

    We have seen and worked with all kinds of Content Management Systems so you can be confident that whether your website uses WordPress, Django, or any other Website Development Platform, we know how to make the necessary technical adjustments to help it rank higher in search engines.

    What’s the Medic Update by Google?

    In August of 2018, Google released a broad algorithm update which had a significant impact on many websites, even those with high search engine rankings.

    The SEO community nicknamed this update “Google Medic”. Google, when asked for clarification the response to the issue was unhelpful and did not address how they planned on avoiding problems with the new algorithm in the future.

    The established experts over at MOZ and SEMRush have stated that websites need to start focusing on their EAT ratings if they want to improve their algorithms. For those of you who don’t know, EAT stands for expertise, authority, and trustworthiness.

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    technical seo company

    Are you thinking about what it actually means? Then! Let’s take a look:

    • Add credentials and achievements to your About page, as well as bios for individual authors.
    • Adding more testimonials, reviews and referrals to your business website.
    • Establishing your company’s authority on other social media platforms like LinkedIn, Facebook, or Twitter.
    • Add your contact information throughout the site, or at least have a comprehensive Contact Us page.
    • Positive, well-researched publicity that is published in respected publications and written by reputable bloggers.

    As a former SEO and the founder of Search Engine Land, Danny Sullivan understands the importance of quality content. In light of Google’s latest update, he is suggesting that webmasters professionally revise and stick to the Quality Rater Guidelines. By doing so, they can help ensure that their content is up to par and will continue to rank well in Google search results.

    Do I need Readable File Names to get Good SEO Results?

    Having file names that are easy to read makes it easier for others to understand the type of content on your site. Adding keywords to your image’s alt text helps tie the image back to your site’s content.

    Google’s Search Algorithm Update?

    Google’s algorithm is always changing, which can sometimes be confusing and difficult to keep up with – especially for those who don’t work in the SEO field. Larger system-wide updates can have a big impact on how SEO is performed, and these changes can sometimes come without warning. This can be frustrating for those who are trying to maintain their website’s ranking, but it is important to remember that Google is constantly working to improve its search results for users.

    Google has made a lot of algorithm updates over the years, and each one has had a different impact on SEO. Google Panda emphasized quality content, Google Penguin focused on link quality, Google Hummingbird was all about language queries, RankBrain was about artificial intelligence, and Mobilegeddon was all about making sure websites were mobile-friendly. Big updates like these can affect your site’s ranking in a matter of days, for better or for worse.

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    What is the Penalty by Google?

    Google has always said that they try to operate with a focus on doing good. As part of this goal, they penalize sites and site owners that they believe are engaging in bad behavior.

    These penalties can affect the visibility of a website in search results, and in extreme cases, can remove it from the results entirely.

    Penalties from Google can come as a shock, whether you receive a manual message in your Google Search Console or deduce that you’ve been targeted by an algorithmic change.

    The latter can be difficult to spot, but an experienced SEO Agency will be able to backtrack and determine the cause of the problem so that everything gets back to the track.

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    clean url

    Explanation of a 'clean' URL

    A clean URL is a URL that slides directly to its intended destination. Their brevity and simplicity make them both user-friendly and popular with Google.

    It is also important to remember that you should include relevant keywords in your URL slugs if you want to optimize your site’s SEO.

    How 'rich snippets' help in SEO?

    Rich snippets are those extra bits of information that appear on a search engine results page just below the title of the page or post. For example, you might see star ratings, the author’s name, a price, etc.

    All of this visual information helps users to get a better idea of what the page or post is about before they even click on it. Rich snippets are created when webmasters add ‘Schema Markup’ to their HTML code. Schema Markup is a type of code that is defined by Schema.org.

    This project was created by Google, Yahoo!, Bing, and Yandex to help webmasters give more authentic info to search engines. Big commerce automatically generates rich snippets for products by using the information you enter on your product pages. Fill out as many of the product details pages on your site as possible. This way, you will ensure that the platform has all the microdata it needs to generate rich snippets for your products.

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    How to Restore a Website that has been Penaltized by Google?

    Google penalties are varied and complex, just like the reasons why sites are penalized in the first place.

    Therefore, the solutions to a Google penalty are also very diverse. By understanding why your site was penalized, you can develop a plan to fix the issue and get your ranking back on track.

    But let me assure you here that it is so difficult to do it on your own as you aren’t tech savvy either you can’t be the one just with overnight learnings and readings.

    At SEO Agency Edinburgh we have a team of experts who can help you in quick penalty recovery of your website.

    What should be the expected text-HTML ratio?

    The text-HTML ratio is a method of measurement used to calculate if a website has an appropriate amount of content in relation to the HTML code.

    A low ratio may result in Google seeing the website as “thin content”, which is a site that is created only for the purpose of search engines. If your website has a low text HTML ratio then you do not have to worry as Google doesn’t penalize them but if the ratio is good it is perfect for better SEO.

    Google uses this benchmark to examine the relation of a page in order to prevent crawlers from becoming confused when from a certain web page they didn’t get enough info. A high ratio of HTML to CSS can affect a page’s loading speed and impact the user experience.

    A large page size, too many image tags, and links placed randomly throughout the page are all signs that the HTML and CSS is in need of work.

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    htaccess file

    Is it Possible to Keep Certain Pages out of Search Engines?

    The answer is Yes! If you don’t want pages to be indexed by search engines because there might be duplicate content, you can try hiding them. However Squarespace does not come with such kind of settings although if you are a pro at coding you might be able to do it on your own.

    Reason Behind Renaming htaccess file?

    In order to enable URL rewriting and make your URLs more appealing, you will need to rename the htaccess.txt file to .htaccess. This is the version utilized by Joomla! and mod_rewrite.

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    Does Animations Affect the Speed of the Site?


    There are many other platforms such as Moonfruit that offer the addition of animation onto your site pages. Visual content can slow down your website by adding to the size of its files.

    How can the Images of the Store be Optimized?

    Adding alt text, Perfect Description, Caption and Website URL to your images is a good idea if you want to optimize them for search engines. By doing this, you’re giving Google more information about your images, which can help them rank higher in search results.

    And when your images are ranking high, that means more people are likely to find them. So not only will this help your site’s SEO, but it will also help visitors to your site find the images they’re looking for.

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    embed video

    To Optimize the Web Page embedded a video/media widget is Required?

    Yes, Well-optimised media can help improve your website’s SEO in several ways. For example, by optimising page speed and alt tags, search engines can easily identify what your media is and how it can be used to improve search results.

    Which One is more Worthy: HTML5 or HTML?

    In order to enable URL rewriting and make your URLs more appealing, you will need to rename the htaccess.txt file to .htaccess. This is the version utilized by Joomla! and mod_rewrite.

    How Technical SEO is Done?

    Technical SEO is a vital, yet often overlooked, part of any good SEO strategy. A Technical SEO expert can assist you to take a comprehensive approach to improving your website’s technical SEO. This includes things like optimizing your URLs, alt text, HTML, breadcrumbs, and robot.txt file. By improving the technical factors of your website, you can help ensure that your site is better able to rank high in search engine results pages.

    Explanation of Technical SEO Audit

    A Technical SEO Audit is a vital part of any SEO strategy. By conducting a thorough assessment of your site, you can identify any areas that need improvement in order to improve your overall SEO. Technical SEO audits are often conducted by experienced agencies like SEO Agency Edinburgh. Our team of experts have the skills and knowledge that is necessary to find any kind of inconvenience that obstructs your website rankings.

    technical seo audit

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    technical seo practices

    Which Practices are Perfect for Technical SEO?

    There’s a long list of Technical SEO Best Practices that a technical SEO consultant can help you with, like making sure your 404 pages are optimized, setting up breadcrumb menus, and optimizing your URLs.

    The SEO Agency Edinburgh team can provide an advanced technical SEO audit that will ensure a better position for your site to improve its search engine performance.

    Look no further for a technical SEO agency that will follow all of the best practices and get you the results that you need! Our team is made up of technical SEO experts who will make sure your campaign is successful.

    With our SEO consultant services, we can help you achieve your goal of getting to page 1 on search engines.

    Difference Between: Technical SEO and On-page SEO

    Technical SEO is anything you can do to improve your website’s ranking in search engine results pages that isn’t related to the actual content on your website.

    This means making sure your website’s URLs are optimized, your images have alt text, and you have custom error pages.

    On-page SEO is all about the actual content on your website with regard to the length, keywords, and quality.

    The SEO Agency Edinburgh has a group of technical SEO specialists who can assist in improvisation of your site’s on page and off page SEO.

    technical seo vs on page seo
    technical seo tools

    Issues that Come in Technical SEO:

    Technical SEO issues can be a real pain to deal with, especially if you’re not familiar with all the nitty-gritty details. They can range from innocent mistakes with URLs to more serious problems like https security and slow page speed. Luckily, there are technical SEO agencies out there, like Edinburgh SEO Agency, who can assist you by running a technical SEO audit and fixing any errors they find. This will check your overall SEO and help you avoid any potential penalties from Google.

    Technical SEO Tools

    Out of all of the different technical SEO tools available, our team of experts recommend using Screaming Frog, Google’s Insights, and Google Webmaster. We love being able to share with our clients the tools and techniques we use to improve their brands and our technical SEO audit services. And Google Insight is one of the best practices to identify the Technical issues of Website.

    Technical SEO Services

    Technical SEO is an important and often overlooked aspect of SEO. Many agencies don’t focus on technical SEO, but at Edinburgh SEO Agency, we have a team of experts who specialize in this field. We can help you to improve your technical SEO which includes website speed, image optimization and more.

    How Important to Make your Site Attractive for Google?

    It’s important to always keep in mind that Google wants its users to enjoy using its search engine. This means that if you want to reach your digital growth goals, you need to make sure your technical search engine optimization is up to par.

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    Technical SEO FAQs

    SEO Agency Edinburgh have created an FAQ to better explain the working strategies of our SEO Analytics tool. Our team is ready to answer any questions you may have!

    Technical SEO is all about making sure your website and server are optimized for search engine spiders, so they can crawl and index your website more beneficially. This in turn helps to improve your website’s organic rankings.

    “SEO is a lot like accounting,” said Burr Reedy. “For complicated stuff, it’s always best to hire a professional.” Even though search engines are gradually getting better at tasks such as crawling, indexing and understanding information, they have not improved. If users can’t figure out what your website is about or if you don’t have what they’re looking for, they’ll leave. Make sure your website is easy to navigate and has relevant, up-to-date information to keep users coming back.

    Search engines are able to work and function by crawling an innumerable amount of pages that are on the Internet. They do this by using web crawlers, which are also known as search bots. These search bots navigate the web by downloading web pages and subsequently following any links that are on these pages. These bots are sometimes called spiders due to the way they crawl all over a web, similar to how an actual spider would move. 

    Furthermore when the web pages come forward they add them into a complex data structure which is known as Index. They have the founded URLs with numerous related key signals regarding content against every URL. For example, which topics are covered by the page? what type of content is in the page? which time the data is uploaded? the user experience by the audience? 

    Some of the known elements that can impact a website’s ranking include the quality and quantity of backlinks pointing to the site, the amount of original content on the page, how frequently the page is updated, and the overall user experience.

    According to Google, you don’t have to do anything special to show up in search results. However, if you want Google to find your new or updated pages more quickly, you can let them know when you make changes. The first step is to submit a detailed sitemap to Google Search Console. This is essential in order for Google to find and crawl your website. Google doesn’t guarantee how fast their bots will index your website, but it generally happens within 4 days to 6 months. Another important factor is submitting new sitemaps as your website changes and grows. This ensures that Google continues to find and crawl your website, and attribute authority to your domain. Of course, there are many more ways to get Google to visit your website besides the methods mentioned here. If you’re interested in learning more about how to improve your website’s ranking on search engines, contact SEO Agency Edinburgh.

    Algorithms are a set of specific instructions for operating or solving an issue. In simple terms, algorithms are a set of rules or guidelines that we use in everyday tasks, both big and small. For example, when you bake a cake, you follow a recipe which is a set of instructions for putting the ingredients together to create the final product. Similarly, when you follow instructions in a do-it-yourself book to put together a piece of furniture, you’re using an algorithm. One thing to keep in mind is that search engine algorithms are always changing. Trying to optimize for these algorithms can be tough, especially because Google and other search engines like Bing and Yahoo! are so quiet about what they consider to be high-quality content. They will issue general guidelines and advice, but it’s up to the SEO practitioner to determine the ideal tricks to please the algorithms.

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