In order to begin its search engine optimization campaign, a website must first determine whether Google has indexed it. After you write your content and before you launch the site, define its structure and create an XML sitemap. You should also write a robots.txt file, which the crawlers can then use to locate your web pages . When Google crawls a website, it indexes the pages. You can manually submit your sitemap to Google Search Console but for that, setting up Google Analytics is a vital part of your SEO strategy. These tools enable webmasters to assess their website’s performance. Instead of doing the work yourself, you can hire an SEO company to do it for you. A professional will be able to do these tasks in a more efficient and effective way. They will put you on the path to better SEO success.