Well, that depends.

You should have no trouble ranking well if your site is already optimized for mobile. Though if your website does: 

• Loads resources onto all devices.
• Your site displays the same content on all devices like: mobile or desktop.
• Faster load time than a mobile user expect
• Perfectly working internal links and redirects
• Provides a better user experience for any handheld device or a desktop that a potential customer uses

Then YES, your website is all good to go. If not, your site may begin to rank lower as Google rolls this change out across their search engine. For professional SEO help, turn to the experts at our Edinburgh-based agency.

Mobile searches are growing at a rapid pace. A whopping 58% of all Google searches are now performed on mobile devices. And this trend is growing increasingly popular. Approximately 27.8 billion more searches are performed on mobile devices than on desktop computers, according to Google. There’s no doubt that mobile is the future of search. Partly because of this, Google has been quietly revamping their ranking system to place more emphasis on sites that are compatible with mobile devices.

Google is one of the major search engines, so it makes sense to try and rank well in its results. The majority of searches on mobile devices are done through Google. In order for Google to continue dominating search results, the company will shift its focus toward optimizing searches for mobile users. First, Google introduced its Mobile-Friendly Update (aka “Mobilegeddon”). Sites that aren’t mobile-friendly were penalized by this update. But if users are not searching from their mobile phones often, or at least not your target audience, this update was of no concern. That is, until Google changed the way it indexes websites for mobile devices. By making the mobile version of their algorithm their priority.

For better search engine optimization, it’s best to have a dynamic version of your website rather than an “M.” one. Dynamic serving sites, however, may show desktop versions to mobile users and that’s a drawback. Since new devices always appear, it is important to create different versions of your content for them. If your site doesn’t recognize a new device, it may not show them the version that looks best on that device. We RECOMMEND serving mobile visitors the same version of your content that desktop users see.

In order to boost your site’s ranking on search engines, you should ensure that there is a version of your website optimized for viewing on small screens. A mobile-friendly site is one that allows users to have a satisfactory experience no matter what type of device they are using. People often visit and shop on sites from their phones, so it is important to optimize your website for mobile SEO. Improving your mobile SEO means making sure that the user experience is good on a mobile device and checking whether voice searches are optimized. Our Mobile SEO Services deliver real results for Edinburgh businesses.