Meta tags are pieces of code that provide information about a particular web page—such as the title, description and keywords. You should give some thought to what they will say before you. Even if your Shopify site is well-optimized for search engines, it may not attract as many clicks in the search results as it should. This is often due to a lack of interest-grabbing titles and meta descriptions. To discard such situations, treat your title and meta descriptions like advertisements. Ensure that your meta description contains a call to action so that users who search for similar content will be able to find yours. Make sure, too, that the copy includes your target keyword only once within it—not more and not less!

A significant number of online shoppers remain apprehensive about internet security. Though security is one of the benefits of using a web builder like Shopify. Instead of worrying about security Shopify leaves with such concerns that are important for an ecommerce store to grow. So Chill!

Adding Google Analytics to a Shopify store is relatively easy, especially with the addition of an app that can be discovered in the Shopify App Market interface.

Yes, absolutely. If you don’t do in-depth keyword research before writing product descriptions or promotional blog content, you can’t be sure your audience will find those pages when searching for products like yours online.

Shopify is equipped with a few standard SEO tools, but to get the most out of your site’s search engine optimization you’ll need to put in some work. Shopify comes with a variety of built-in functions given below:

What is a canonical URL, and what benefits can it bring to your website? Most online stores create several URLs for each product they sell. For instance you have a pair of trousers, and are selling them in multiple different colors. The URL of those trousers is now accessible in a lot of ways. The URL is available through the color filter, as part of the trousers collection or directly from an index page. The search engines see all of this as duplicate content. To fix this problem, Shopify adds a canonical URL to every page that is not the original, because of this, Google and other search engines will treat these pages as duplicates—and only rank the original.

You can use a sitemap to understand the structure of your store. Crawlers are used by search engines to index Shopify stores. To ensure that each page on your store is visited by the crawler, you must link all pages together. While this is common, some pages can fall through the cracks—for example, a landing or collection page you made for a special event. A sitemap is an overview of all the pages on your website and helps search engines index those pages. Whenever you add a new product, collection or page to your store’s catalog, Shopify will automatically update the sitemap and generate it again. Indexing your entire site will ensure that Google, and other search engines, are aware of all the pages on your site.

The robots.txt file tells search engine crawlers which pages on your website to index, and which ones should be excluded. Shopify creates a robots.txt file, which tells search engines not to index certain pages in your store. You can edit your own robots.txt file, if you create a landing page for an event or promotion and want it to be private and that might be a downside.